It's a brand new book-sharing site, along similar lines to BookCrossing. It's clean-looking and its designer is committed to the principles of keeping as many people reading as possible.
The site says:
If you're anything like us, you're sitting on a veritable goldmine of information and adventure; but you've unlocked every ancient treasure and solved every murder mystery. Instead of allowing these assets to collect dust in a shady corner, why not liberate them using this Born Free Books service and community. Don’t worry; they won’t be completely gone as we will add them to your virtual online library where you can enjoy the history of your reading in a beautiful 'coverflow' environment and follow your books as they travel the globe – delighting, enlightening, entertaining and thrilling.Those of you who know me from BookCrossing- don't worry, this doesn't mean I've given up on BC.
I simply intend to widen the range of my books by using a combination of both sites. I'm not sure exactly how this will work yet, but be reassured that I intend to make it work.
Why not pop across and join BornFreeBooks now?! You'll be supporting a fledging site with a lot of potential! You can share your love of reading in yet another way! Plus, if you're one of the first 1,000 members you get a free Born Free Books Starter Pack! It would be great to see you there!